I hate Levis. I like their products, but I hate that they demand my photo ID and punch all my personal information into their computer when I have to return something to the store. Then I hate them even more when they tell me it's "for their VIP program." Listen assholes, I know you're stealing all my info for marketing purposes, don't steal from me then tell me you're doing me a huge favor.
I'll probably still buy their jeans because I'm too damn lazy to find a new brand of jeans. And that makes me hate them even more, because now I have to compromise my morals to shop there. So fuck you Levis. I'm going to buy some Wranglers from Wal-Mart and replace all my Levis labels.