If there's one industry that's years behind in the internet game, it's dentistry. My dentist is very attentive and does fantastic work, but his front office crew is new to anything digital. Though they took a massive step forward when they began sending me emails reminding me it was time to book an appointment. They send them from an AOL account. It's nice because I can watch those emails slowly move to the bottom of my inbox until they get pushed to the second page that I never look at. Their communications impressed me nonetheless, but then on my last visit the front office had a problem with their computer, so they brought the laptop into the room and had my dentist fix it while I was laying back in the chair with my mouth open. I wanted to jump up and give them a hand.
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