Memorial Day Mayhem

Know this: Social media marketers have no idea what to do with Memorial Day. When you look at brand posts on Facebook or Twitter, you’ll see there’s no good way to treat it. Talk about BBQs and sitting by the pool? You alienate the veterans. Say something like “Thank you for your service,” and you’ll find followers say things like “If I were president there’d be no need for memorial day” and then it devolves into an ugly Facebook battle where all the company’s trying to do is sell some product. So, you’ll notice most companies avoid saying anything. You have permission today to go on those Facebook pages that ignore it and say, “What, no thank you to our veterans!? Unfollow.”