People used to say they 'rented a movie,' but now they say they, 'rented a DVD.' Of course it's still a movie rental, but saying 'DVD' instead of movie means that you own a DVD player. This used to be an important thing to tell people when DVD players cost about $500. No one used to have to call out their social status when renting VHS because everyone had the same thing. Now I'll hear people say they ‘rented it on Blu Ray,’ which is another hierarchical step-up in home film renting. Pretty soon it'll be 3D home rentals, but no one will have to leave there home anymore to rent the movies since everything will be available On Demand. In the end, we'll be left with fewer chances to surreptitiously brag about our social statuses through film rentals.
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