The Snooze Button

I haven't used an alarm clock or a watch in years. It's some of the things in my life that a smart phone has simplified, though I suspect that the alarm clock and watch industries are less than thrilled. I found out today that my phone will only let me hit the snooze button three times before offering only a "turn off" option. What a major oversight by the developers. I'm sure some guy somewhere decided that "three snoozes is enough, we need to get these folks to work!" but my laziness is none of their business.