My friend Tyrus works in advertising. He also happens to have the exact same name as his father. People in advertising (and I suppose a lot of other people in office jobs) use Facebook to look up people who work at other companies, people who they correspond with but don't really know. It's a handy way to visualize the person on the other end of the phone who you talk to every day but secretly loath for making your life difficult. Except Tyrus told me that he has his Facebook profile blocked from search, but his dad does not. That means anyone in advertising who searches for Tyrus finds his dad, and comes away with a totally messed up idea of who they're dealing with on the phone every day.